Norman Pattiz, the Executive Chairman of Podcastone and Tom Webster, the Vice President of Edison Research earlier in the year released the findings of a series of comprehensive studies that were conducted in the last half of 2016. The studies sought to analyze the results of advertising tests with some major national consumer brands in five different products and categories. It is the first survey to be conducted pre and post-campaign brand lift for podcast advertisers. The studies revealed positive results of podcast advertising on brand recall, the intent to purchase and recalling of a particular message.
Findings from the study published on PRNewswire revealed that over 60 percent of listeners mentioned a particular grocery brand even after the campaign was closed. These figures have risen from 7% in the pre-study. Learn more about Norman Pattiz: http://normanpattiz.com/author/npattiz/
The study also revealed that there was a significant increase in unaided product awareness from the pre-study to post-study by a staggering 47% for a financial service product, 37 percent of automobile aftermarket products and 24 percent for a lawn and garden product.
According to results of the post-study, over 1-3 of the respondents had a “very favorable” opinion of an automobile aftermarket product. It is up from 18 percent that was recorded in the pre-study. In the post-study results, 22 percent said that they were “very likely” to consider purchasing a lawn and garden product. It is up from the 16 percent that was recorded in the pre-study.
The findings from the study also revealed that the understanding of a particular campaign message from an automobile aftermarket product increased by 60 percent from the pre-study to post-study and that for casual dining restaurant increased by 76 percent. Edison Research conducted three separate studies during the last half of the year 2016 on behalf of PodcastOne.
It was aimed at examining the efficacy of podcast advertising for five national brands. Some of the brands that were under study are well-known but launching a different message while other startups were looking for increased awareness.
About Norman Pattiz
According to Crunchbase, Norman Pattiz is the founder and the chairman of emeritus of radio giant, Westwood One. Over the years, Norman Pattiz has led the company to become one of the largest radio network providers. The company is also the largest provider of news, entertainment, sports, talk, and traffic programming in America.
In 2010, Norman Pattiz launched Courtside Entertainment Group, a firm that produces and provides financing for multi-platform and quality programming. The Courtside Entertainment Group is based in Los Angeles.
Norman Pattiz launched PodcastOne in 2013, and the firm has grown to become the leader in audio on-demand programming.