Recent Posts

Norman Pattiz Releases Findings of Network’s Brand Lift Studies Conducted on Five Major National Brands

Norman Pattiz, the Executive Chairman of Podcastone and Tom Webster, the Vice President of Edison Research earlier in the year released the findings of a series of comprehensive studies that were conducted in the last half of 2016. The studies sought to analyze the results of advertising tests with some major national consumer brands in five different products and categories. It is the first survey to be conducted pre and post-campaign brand lift for podcast advertisers. The studies revealed positive results of podcast advertising on brand recall, the intent to purchase and recalling of a particular message.

Findings from the study published on PRNewswire revealed that over 60 percent of listeners mentioned a particular grocery brand even after the campaign was closed. These figures have risen from 7% in the pre-study. Learn more about Norman Pattiz:

The study also revealed that there was a significant increase in unaided product awareness from the pre-study to post-study by a staggering 47% for a financial service product, 37 percent of automobile aftermarket products and 24 percent for a lawn and garden product.

According to results of the post-study, over 1-3 of the respondents had a “very favorable” opinion of an automobile aftermarket product. It is up from 18 percent that was recorded in the pre-study. In the post-study results, 22 percent said that they were “very likely” to consider purchasing a lawn and garden product. It is up from the 16 percent that was recorded in the pre-study.

The findings from the study also revealed that the understanding of a particular campaign message from an automobile aftermarket product increased by 60 percent from the pre-study to post-study and that for casual dining restaurant increased by 76 percent. Edison Research conducted three separate studies during the last half of the year 2016 on behalf of PodcastOne.

It was aimed at examining the efficacy of podcast advertising for five national brands. Some of the brands that were under study are well-known but launching a different message while other startups were looking for increased awareness.

About Norman Pattiz

According to Crunchbase, Norman Pattiz is the founder and the chairman of emeritus of radio giant, Westwood One. Over the years, Norman Pattiz has led the company to become one of the largest radio network providers. The company is also the largest provider of news, entertainment, sports, talk, and traffic programming in America.

In 2010, Norman Pattiz launched Courtside Entertainment Group, a firm that produces and provides financing for multi-platform and quality programming. The Courtside Entertainment Group is based in Los Angeles.

Norman Pattiz launched PodcastOne in 2013, and the firm has grown to become the leader in audio on-demand programming.

The Central Jersey Working Moms Know That Omar Boraie Has a Plan

When Omar Boraie first started buying crumbling buildings and talking about the things that he was going to do for New Brunswick, many people thought that he was crazy. They didn’t see how he was going to make things better and they certainly didn’t think that he would have a plan to make things better in the city that he lived in. Most just thought that he was going to let them sit or use them to rent out like people had done in the past. Instead, though, Omar Boraie made the decision to level the buildings and make something that was so much better. He used the buildings to create a one-block large commercial building area. This was something that he had always wanted to do.

After moving to New Brunswick, Omar Boraie saw that the city was in disarray. He wanted to change that because he loved it so much. He also saw that there was a lot of potential that the city had so that people would be able to truly get the most out of the place that they lived at. Omar Boraie decided that he was going to create that option and make the city better for everyone who lived there.

The commercial building was just the first part of his plan. Once people saw what he was doing, they caught on with the plan and knew that he was going to make a huge difference. This was something that redeemed him and made him better able to go about the plan that he had. He wanted people to know that there would be major changes to the options that they had so that they could get more out of the city that they lived in. Omar Boraie wanted to see these changes and make them better for everyone.

Since then, the Central Jersey Working Moms saw that Omar Boraie truly had a vision the whole time. They highlighted that in a recent article and made sure that everyone knew how great he was. While most could see that he was doing everything to make the city better, they were among the first that made sure that people were aware of it with everything that he had to do with the options. They knew that he would make things better for New Brunswick and help the town to do better with all of their options.


The Donations of the DeVos Family

Dick DeVos is an individual with many titles and with many dreams for the future that involve not only himself, but also involve the legacy of his family name that he hopes will be long lasting with a well respected reputation as a family that has not only been successful, but also a family that has been generous. Dick DeVos is a prominent member of the DeVos family, a family that is the owner as well as the creator of Amway Corporation, a company that creates excellent quality and affordable household products that are sold to numerous countries all over the world. Where the DeVos family stands out is that the family makes sure that the profits that they make benefit every single community across the United States.


Dick DeVos has always loved business. As a young boy, Dick DeVos grew up as the company of Amway Corporation was also growing. Dick DeVos watched as Amway Corporation started out as a small company that was located in the basement of his family home to become a multi-billions dollar company that has been integrated within numerous countries all over the world. With this knowledge from experience and from observation, Dick DeVos never wanted to follow any other path other than that of his father who founded the company.


Dick DeVos did not officially join Amway Corporation until he had graduated college and had earned a degree in economics. Dick DeVos finally earned an official position at the family company after he had proved himself to be a hard worker as well as an individual who respected the process of learning. Even in present day, Dick DeVos highly values knowledge and has made sure that his wealth and his success are used to help others have the opportunity to pursue more knowledge.


Like his father, Dick DeVos has also become a generous individual who has made sure that the profits that he has made over the years are seen by others outside of the company. Dick DeVos has put much time and effort into building the DeVos Foundation creates scholarships and helps to build schools with the hope that thousands or even millions of students across the United States will look for ways to obtain knowledge. Dick DeVos believes that the initiative of education is the best way to make sure that communities across the country experience economic growth and an increase in well being.


Market America Products with Isotonix Nutritional Supplements

For anyone looking to market America products, consider Isotonix, an advanced nutritional system. Isotonix supplements are available in a highly absorbable form, which maximizing the body’s intake of vitamins and minerals. Standard vitamin tablets that most people take have a very low absorption rate. Isotonix offers several high quality products, including a multivitamin containing at least 100% of the RDA of each vitamin and mineral. The company also offers a beauty blend supplement, which improves the look and health of a woman’s skin. Market America products with these high quality supplements that can be used by all genders and ages.


Alexandre Gama: Leadership in Advertising and Communications

Alexandre Gama is a well-known Brazilian entrepreneur. He is known mostly for his career in advertising and communications. Alexandre Gama is not only the CEO and founder of Neogama but also its COO. The company is reputed for being one of the top advertising companies in Brazil.

Alexandre Gama is popular because of the hard work and results which he has managed to achieve throughout his career. He goes down in history as the first Brazilian to lead BBH, a very large agency network based in the UK. As a creative, Alexandre Gama also sits on the Publicis Groupe Global Creative Board as the only Brazilian. The Board is made of six leaders whose expertise and positions in top advertising agencies earned them positions on the Committee.

With his degree in advertising and communications, Alexandre Gama continues to advance his career and touch the lives of many. He has also received many awards thanks to his quality services and leadership skills.




The Success Academy Has Found New Ways To Help Children Learn

Eva Moskowitz founded the Success Academy because the proficiency requirements for the kids in New York were so low. The students living in the poorest neighborhoods that became involved with the Success Academy have outperformed the students from the richest suburbs. If they were just one school they would be in the top one percent of the schools in the state.

There are now 32 schools in the Success Academy network and they serve 9,000 students. There are thirteen additional schools scheduled to open in the next two years. There is no other charter school network that has achieved such amazing results and grown so quickly. This is being accomplished with the use of a laser focus on the subjects that are taught and the way they are taught. 

An excellent example is the program designed for kindergarten children by the Success Academy. Instead of playing with blocks made of wood they have a blocks curriculum. The kids work in little groups and make an architectural sketch. Then they construct a project from this sketch. They are provided with a large array of books to help them with their endeavor.

The Success Academy provides two projects based on learning for every grade. Students are given six weeks to read, learn and write about a specific subject. The fourth graders were given the American Revolution. In middle school a class covering literature was added. The students were given seven texts to read and an emphasis was placed on writing skills. As the students move up in grade they are required to write longer pieces and given feedback.

The Success Academy gives kids engaging books to read. They expose the kids to diverse cultures, different backgrounds in economics and important information. The Success Academy devotes their projects to the success of the students. The kids are becoming more proficient in English, math and science. Their scores have been nothing short of stellar. Lessons are planned with goals in mind and the activities teach the Success Academy students how to develop. learn and master new concepts. The curriculum of the programs are working and the results are better educated students.

WEN By Chaz Delivers Glossy Hair With Movement Every Single Wash

Are you tired of the endless cycle of separate shampoo bottles, conditioning bottles, deep conditioning bottles, etc.?

You are certainly not alone because the routine takes up precious minutes and often doesn’t yield impressive results.

That’s the old-fashioned way of hair care, but times have changed, and thanks to Wen hair By Chaz, shampooing and conditioning is modern and a one-bottle affair.

L.A. stylist Chaz Dean developed the unique no lather shampoo a number of years ago. Some consider him the father of the no-poo shampoo movement and with good reason. He has revolutionized the way the world cleanses and nourishes the hair.

WEN’s unique cleansing conditioners add movement, shine and strength to hair of all types. In addition, the products are healthy for hair and sulfate-free, made with effective botanical extracts.

Bustle writer Emily McClure was intrigued by WEN’s longtime reputation and the Hollywood connection. So she tested the QVC advertised brand for seven days on her limp, dull medium-length tresses.

Emily discovered that WEN is a rich formula that really adds amazing body to the hair. She washed her locks with it every morning and then blow-dried her hair. Emily loved what WEN created for her, hair that looked glossy, felt soft and had great movement. Even her close friends noticed that Emily had “new hair.”

As long as she used WEN in the shower every morning, followed by blow-drying and styling with her favorite tools, Emily’s hair looked a-list.

If she washed with WEN at night before bedtime, Emily claims the product didn’t hold up as well the next day. If she skipped a wash altogether, then Emily felt her hair begin to droop.

Other than those minor issues, Emily would reach again for WEN By Chaz if she had the extra time to spend on her mane.

The Great Alexandre Gama

Founder, CEO, and CCO of advertising giant Neogama, Alexandre Gama is a legend among those in the advertising industry. He gained the bulk of his advertising education at Armando Alvares Penteado Foundation where he earned a degree. From there, he worked his to the top of the industry and is proud of the fact that he started out at the bottom as a copywriter as he feels it gives him the most thorough knowledge of the industry. This is because he has experienced nearly all facets of what the job requires.

When it comes to advertising executives, Gama is second to none.

View Alexandre Gama’s Wikipedia page for more in-depth information.

UKV PLC Valuable Finest Wines

French wine in a deep subject so UKV PLC has a guide to better understand this complex nature of wine production. UKV PLC breaks down this process, to start off get acquainted with the French appellation system. The appellation system is how French wine are labeled by region of origin. Each place is defined by government regulated classification system, used to define grapes for the appellation. The highest classification is d’origine controlee. The French will argue that the wine produced is as important as the grapes region. The four French regions; Burgundy, Bordeaun, Champagne and Loire.

Burgundy grapes are complex, earthy red grapes called Pinot. Burgundy white grapes are Chardonnay. With a demand high prices Burgundy has a legendary reputation. From the northeastern France region produces a bubbly wine, Champagne. Champagne is made by a double fementation process due to the colder climate its from. Located along the Loire River a diverse region are Loire, a light bodied white grape.

France produces 8 billion bottles of wine per year. UKV PLC is a supplier who knows how much wine lovers get a professional feel. UKV PLC has expert consultants who are experience and have a deep understanding of wine. UKV PLC is an independent company and is not connected to a limited supply chain. UKV PLC has access to valuable fine wines.

UKV PLC has a dedicated team to helps you select the appropriate wine. UKV PLC has the world’s luxury fine wine and investing. Benefits from investing with UKV PLC; source wine for collecting, investing and everyday drinking.

Follow UKV PLC on Instagram.

Jeremy Goldstein Is A Top Compensation Attorney

In an article that was published in the Madison County Courier, an overview was given for people who are looking for a lawyer to handle a variety of legal issues including Landlord-tenant issues, child custody, and criminal cases. The articles outline a new method in which residents of New York can find proper legal council. The Lawyer Referral and Information Service online information portal was launched by the New York Bar Association in order to help resident find the right lawyer 24 hours a day. There is also a telephone service available for individuals that prefer to use that method. The service helps match people with the right legal services to help alleviate some of the stress of their situation. This tool also helps lawyer offer scaled low-cost services to people that need it. It is a way for New York lawyers to assist clients all over the world. Anyone interested in using the service can submit a questionnaire, which is then reviewed by the staff and match it to an attorney that fits the criteria. One such attorney listed in the database is Jeremy Goldstein.


Jeremy Goldstein is a lawyer at the firm of Jeremy L. Goldstein & Associates LLC. His firm specializes in dealing with compensation committees and compensation management teams. They are there to help with all types of corporate governance issues and in the form of major events and situations that require sensitivity. Jeremy Goldstein is a prolific attorney with a vast amount of experience handling some of the most memorable transactions in recent corporate history. Jeremy Goldstein is also the Chairman of the Amercian Bar Association’s Business Section. He handles the Mergers & Acquisition subcommittee and is considered a top attorney in his field. He was mentioned in the Chambers USA Guide to American’s Leading Lawyers for Business and The Legal 500.


Jeremy Goldstein is a part of the advisory board for the NYU Journal of Law and Business. He also has professional relationships with a variety of other non-profit organization such as the Make A Wish Foundation. He is a member of their New Leadership Council. He is one of the top lawyers in the country and also has a broad range of professional skills and aptitudes.

For updates, follow Jeremy Goldstein on Twitter.